Jollibee is one of the most known and favorite fast food of the Filipinos and even people from other countries. They have lots of stores nationwide that offers different services like delivery, drive through and 24/7 stores that serves the different lifestyle of their customers. The delicious and savoring dishes in their menus are love by many. If you want to franchise Jollibee, here are the important information you should know that can help you understand how to franchise, how much you need, and who to contact to start your own Jollibee store franchise.
The Jollibee Foods Corp. (JFC) is a Philippine multinational chain of fast food restaurants headquartered in Pasig City. The owner Tony Tan Caktiong initially opened a Magnolia Ice Cream parlor in Cubao, Quezon city in 1975. Soon the company shifted focus from ice cream to hotdogs and hamburgers due to growing demand for those products. JFC operates a total of 2,244 restaurant outlets in the Philippines under different brands:
Jollibee with 839 stores;
Chowking with 406;
Greenwich with 207;
Red Ribbon with 298;
Mang Inasal with 456; and
Burger King with 38.
More than half of the Jollibee stores are operated by franchisees.
As for international presence, Jollibee operates more than 100 stores outside the Philippines. It is present in 8 countries: USA, Hong Kong, Brunei, Vietnam, Saudi Arabia, Qatar, Kuwait and Singapore.
Requirements to Franchise Jollibee in the Philippines
Characteristics of a good Jollibee franchisor:
With good community standing
Strong leadership and people-handling skills
Willingness to devote time in managing the restaurant
Can successfully complete the required training program
Jollibee awards franchises only to individuals. Upon approval of the franchise, the individual can organize a corporation but he or she must have clear majority ownership in said corporation.
The franchisee is also required to successfully complete a 3-month full time Basic Operations Training Program (BOTP) at a designated Jollibee training store.
Franchise Fee and Total Investment (Philippines)
In 2017, the franchise investment feee to operate a Jollibee store in the Philippines ranges between P30 million and P40 million.This was already an increase from the P25 million to P35 million franchising fee when PinoyMoneyTalk wrote this article in 2014.The investment amount includes the construction of the store, kitchen equipment and facilities, furniture and fixtures, aircon system, signage, and pre-operating expenses. It does not include the cost of food ingredients, employee salary and wages, venue lease or rental fee, and other related expenses, all of which are to be shouldered by the potential franchise owner.
Jollibee will assist the franchisee in the recruitment and training of its management team. However, this team will be employees of the franchisee and the franchise owner will be responsible for their salaries and benefits even while on training.
Return on Investment and Payback Period
According to Jollibee, the restaurant profitability is dependent on several factors such as sales, market potential, investment and the ability of the franchisee to control his operating expenses. Details of investment cost, return of investments and other franchising details will be discussed with the applicant once Jollibee has approved the application.